W+K PORTLAND

All you got to do is listen.

Dan Wieden's recent speech at the 4a's. http://www.calderaarts.org

W+K Shanghai 3

Year 3 book from W+K Shanghai commemorating the work from the past year.

We're gonna rock down to Webby avenue

The Webby Awards people (“Weebans”) asked for our help to design the look and feel of the award show this year. We figured this was a good opportunity to use our insider “insights” and general love for the Internet to produce work that would communicate to the top “webmasters” of 2009 on their level.

The program books were made out of paper and ink, so they were not eligible for a Webby Award. However, they are usability-focused and encourage social networking. In fact, we designed two covers, so that award show participants would “interact” with their gala table neighbors.

The back of one cover features a customizable “avatar” mask that you can cut out and wear. The other explains how similar the Internet is to cave paintings. It’s true if you think about it for long enough.

The table of contents was designed as an expandable navigation menu, something many Webby Award winners would be familiar with. We also made a paper version of a bookmark. Works very similarly to a regular Internet bookmark. Winners packet materials: Special thanks to Kate Bingaman-Burt, who did beautiful portrait illustrations of famous Internet celebrities, like Jimmy Fallon.
By the way, we won a Webby Award as well! This had absolutely nothing to do with that. Nope. Nothing at all.

Special thanks to everyone who worked to make this happen:

Amy Carlton
Matthew Carroll
Danielle Flagg
Tony Frusciante
Lauren Glazer
Marco Kaye
Philip Kirsch
Michele LeFore
Jason Schwartz
Erin Sorenson
Tyler Whisnand
Kay Zerr

Art & Copy

"ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); ....Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases....'The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.'"

Source: Monoscope

From the Basement

Luke Dreyer gave us a heads up about a project that WK London and Nokia are putting together for The Dead Weather, Jack White's new band.

"I’ve been put on a Nokia project promoting a performance of Jack White’s new band The Dead Weather. You can read all about it at http://www.ftblive.com. It’s amazing. Basically, it’s a free broadcast-quality stream of the band playing in the studio of long time Radiohead producer Nigel Godrich. The bands nearly brand new and they’re very good - think The White Stripes with more people. The show broadcasts in Portland at 1 p.m. next Monday and everyone in London would love it if you would take a minute to watch the feed. In the meantime, check out FTBlive.com for a behind the scenes look at the band during the build-up to the show and tweet your support if you have a minute."

Thanks Luke. On the From The Basement site, there are great clips from several artists.

Celebration!

The AV Blowout Sale!

 

D&AD Travel Oregon

The D&AD Awards were presented in a ceremony on June 10 in London. The Black and Yellow Pencils, highly regarded in the advertising and design industries, are presented for work in thirty disciplines of design, advertising and creative communication. The solid beech awards are filled, sealed, masked, sanded, primed, painted, sprayed, printed, glossed and packed for a limited number of creatives from around the world.

54 Yellow Pencils were also awarded, out of 20,000 pieces judged, in recognition of work that sets new benchmarks in creative excellence. One (1) went to Travel Oregon The Book of Oregon, Wieden+Kennedy, USA, for Graphic Design in Catalogues & Brochures.

This lovely little piece of art was made as a gift to celebrate our 20 year anniversary of working together. It was particularly intended as a gift from Travel Oregon to Dan Wieden. It contained the copy from our enduring print campaign about Oregon Dreamers and awesome folded maps and whimsical, hand drawn (by Scrappers!) trip paths for each region, covering all seven regions of the state we love and call home.

This is great recognition for W+K.
Congratulations to those who worked on it.
Mira Kaddoura
Ginger Robinson
Kelly Wright
Scrappers
Tracy Gallagher
Amy Corcoran
Lonnie Winter
Ken Smith
PROOFREADING
Aubrey Dean
Scandemar
And to Dan for letting us do things without permission

W+K Tokyo + PlayStation

Last night we found out that our Tokyo office won PlayStation! A few people from Portland helped Tokyo with the pitch, so we had a little international champagne toast to celebrate. Congrats to everyone in the Tokyo office for winning such an awesome piece of business!

From Portland:

From Tokyo:

Introducing W+K PLATFORM

Wieden + Kennedy London is launching a brand new initiative on 9th September 2009, a fully-fledged creative talent hub: ‘Platform’.

Platform will draw out the best and as yet undiscovered, creative minds from the worlds of arts, sciences and technology around the globe that W+K will search for and recruit throughout the summer of 2009. We are looking to find people from diverse backgrounds and skill sets, who possess inspirational and curious minds. The successful applicants will work as a collective to solve live business problems, as well as working in isolation on specialist projects awarded for their particular skills. In addition to Platform working in conjunction with W+K on live client briefs, they will also work in isolation on research, creative and product development projects and with local communities around the world to do more good.

Platform is the evolution of W+K’s talent scheme ‘W+Kside’ that ran for the last three years. We invited four people from outside the advertising industry to come into the heart of our business and work alongside us to help solve our client’s business problems. We discovered that because these people came from broader creative disciplines, they did not start with the traditional advertising solutions, to great effect. Their surprising, inspirational approach invigorated the agency and our clients alike and because of this success, our bolder new talent venture evolved.

Platform will be situated in a dedicated space in Wieden + Kennedy’s offices on Hanbury Street, East London and will function alongside the agency itself. We have expanded in to The Black Eagle Brewery building where Platform will sit, surrounded by a number of other environments situated around it, including a research lab, product development unit, auditorium, flexible gallery space, workshop and additional Wieden + Kennedy work areas.

At Wieden + Kennedy, we believe that inspiration is the key to learning. With this in mind we have invited the most talented and prominent figures from the arts, sciences, technology and education communities to become patrons for Platform. They will offer lectures, workshops, debates, work swaps and will participate in many different areas of our programme across the coming months. Patrons include Dean Linda Drew from University of Arts London; Jeremy Ettinghausen, Head of Digital Publishing at Penguin; Sarah Featherstone, Architect; Russell Davies, Global Strategist; Deep Kailey Fashion Editor Vogue India; and Joel Gethin Lewis, Interaction Designer and Artist.

Applicants should visit platform.wk.com for more information. Here they will find a prospectus explaining everything they’ll need to know about Platform, together with a brief to enter. We would like candidates to answer the creative brief as well as create a personal video profile. We will go through all creative submissions then invite a selected group into the agency for an open day where there will be a number of other challenges. This will take place at Wieden + Kennedy London. Platform recruitment works on a rolling basis so if you miss out on the first round, there will be further opportunities to apply in the future.

Sam Brookes, Managing Director Platform said, ‘Having a diverse mix of talented people with different skills, fresh approaches and boundless energy will not only provide surprising creative solutions for business problems but it will invigorate everyone at W+K into working in new ways and thinking beyond advertising.’

For further information:

Bella Laine bella.laine@wk.com
020 7194 7000
Sam Brookes sam.brookes@wk.com
020 7194 700

Below is an article from Creative Review.