EA Rock Band

The latest EA Games TV campaign, for the much-anticipated title Rock Band, goes live today. The three spots follow a band's progression from the Lear Jet, to the limo pulling up to the arena, and finally to the moment when they're on stage rehearsing, so please view them in this order:

And a big shout out to the team who worked so hard to make this campaign come to life:

Creatives: Storm Tharp and Jon Raymond
Producers: Niki Polyocan and Jessica Staples
Editors: Peter Wiedensmith, Corky Devault, and Kyle Valenta
Planning: Kelly Schoeffel
Account: Brendan Keenan and Jordan Delapoer
Business Affairs: Amber Lavender