Tiger Woods walks on water, Jesus says "WTF"

We found this video on YouTube:

We then asked Tiger Woods to prove YouTube user Levinator25 wrong:

Art Director: Rob Kendall
Writer: Eric Samsel
CDs: Jed Alger, Aaron Allen
Account Service: Jordan Delapoer
Director: Mathew Cullen

Comments

[stephen giem]

awesome, so good

[Alexander Radsby]

Haha. That was amazing. So good!

[chris]

funny, I just watched Being There a few days ago. :)

[Brieuc]

Excellent

[Brieuc]

Excellent

[Brieuc]

Excellent

[Jen]

Hey, Levinator25 is my brother, and from someone in advertising as well, I think you did a kick-ass job with this. (He does too!) Kudos.

[Ooops]

Looks like EA doesn't want to share credit on this. Not cool.

http://is.gd/1SlV

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Electronic Arts, one of the world's largest video game publishers, does its viral marketing in-house. "We've done a lot of viral videos," said EA Sports President Peter Moore. "We believe we're reaching a younger audience than with network television."

And because there's not much involved in viral campaigns — beyond getting the OK from Tiger and then shooting and uploading the video — companies can do it without hiring outside firms. Such campaigns aren't "something you can manufacture," Moore said. "You can't actually push it, because [savvy Web surfers] reject that."

[Correction]

Correction: The story originally stated that Electronic Arts does all of its viral marketing in-house. Wieden+Kennedy, the ad agency EA uses for its TV commercials, actually organized and shot the Tiger Woods video.

[Dan Wieden]

http://adage.com/article?article_id=130567

[David Kennedy]

http://latimesblogs.latimes.com/webscout/2008/08/levinator25-get.html